The US retailer has added “creative Clouds” to its shopping cart to offer consumers a “digital storefront” where they can buy creative content, which can be used to promote products or services, as well as sell them online.
The product, called “Creative Cloud,” allows shoppers to create and share their own creative content that can then be shared to the wider world, said the company in a blog post.
It’s the first time Amazon has included “creatives Cloud” in its products and services, the blog post said.
The new feature, which is still in beta, will be available in the US and Canada, and will be rolled out worldwide later this year, the company said.
Amazon said that it will continue to invest in cloud computing for “all of our cloud customers,” including businesses and governments.
“This new offering will provide customers with a digital storefront that’s easy to use and will allow them to create, share, and monetize their content in a way that they want to, without ever having to enter into any complicated licensing agreements,” the company wrote in a statement.
Amazon added that the feature was designed to give users more control over the content they create, and would enable the company to more effectively serve users on all platforms, including Amazon Prime Video, its video-on-demand service.
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