Creative communications, which includes the use of photos, videos and graphics, can be used to reach a wide audience, says Dr. Lisa Laskin, the director of communications at the Canadian Association of Community Health Workers.
Laskins group was recently involved in a major campaign to promote safe riding.
“We had about 100,000 volunteers from across the country coming out to the riding and they were all in a room,” Laskis said.
“And they were just talking to each other, they were having these conversations, and it was so powerful.”
The campaign was part of the RideSafe campaign, which was launched in January 2018.
Liskins group has also worked with groups to educate people on the risks of riding on streets and sidewalks, such as in the U.S. where, according to the National Transportation Safety Board, there have been eight fatality collisions involving motorized vehicles on Canadian roads since 2015.
“It’s such a safe and accessible way for people to get around, so I think that is why I think it’s important for us to take a look at the idea of making our communities safer,” Liskin said.