The Creative Alliance is a new nonprofit organization that aims to help artists, filmmakers, designers, and other creatives build the next generation of creative content.
In a statement released today, the nonprofit announced that the alliance will “develop and deploy tools and processes that empower artists to create new, original content and create new revenue streams through digital licensing, licensing of their own content, and digital marketing.”
The new partnership is designed to help bring more creators into the digital ecosystem and “provide them with the tools and tools they need to grow and make a living,” the statement said.
“We want to be an equal partner for the next wave of digital content creators.”
The Creative Arts Alliance was founded in 2015 and aims to bring together artists, directors, producers, musicians, fashion designers, videographers, writers, and others to create and share creative content on a global scale.
“This partnership brings together the world’s most creative people to help create a world where everyone has a voice and everyone is valued,” said Jeff Kwan, president of Creative Alliance.
“It is a great opportunity to support these creators and to encourage them to work with a trusted and respected partner like Creative Alliance.”
The alliance’s website lists several notable partnerships, including the award-winning film The Artist’s Life, the Grammy-nominated song “I Am Not Your Negro,” and the documentary, Black Lives Matter.
The Alliance will launch a partnership with The New York Times in the coming months to “support a wide range of creators,” according to the organization’s website.
“The alliance’s membership is growing at a rapid pace,” said a spokesperson for Creative Alliance, which is headquartered in New York.
“In 2019, there were more than 12,000 Creative Alliance members across 160 countries.
The current number is over 50,000.”
Creative Alliance launched a partnership in February with New York-based startup Viva Media to build an app called the Creative Blueprint, which allows creators to search and discover their peers’ work, and to purchase the same content.
The initiative will “help our members create and distribute creative content at a global level,” said Viva’s CEO, Josh Stenzel.
The partnership with Creative Alliance will help the Alliance build an “instant platform for creators to connect with and monetize content,” according a press release.
Creative Alliance has not yet released a list of the individuals and companies who will join the new partnership.